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It might seem counter-intuitive to think about gratitude when it comes to developing strategies for sales and business in general. From an early age, people are taught that competitive strategies must, by definition, begin with a winning attitude, where one tries to get the winning edge over others at any cost. While this may lead to some short-term successes, in the long run, it can be very detrimental for a company, along with its individuals. For truly sustainable business practices, gratitude can be an enormously useful tool, and an effective one for any sales training .

This doesn’t mean bowing down before anyone. That’s never necessary, because an attitude of gratitude puts people on equal footing. If one treats others with respect, they can find that they are treated with respect in turn. It’s something that comes as a natural result of being true to one’s ideals, and treating others with the courtesies that one wants for themselves. It is a part of the equation for attracting positive attitudes. Like attracts like, and when one begins any transaction by acknowledging the good in the moment, things do tend to work out to everyone’s advantage.

These principles work equally well for any customer service course , because they do tend to work in almost any situation, and sales techniques have obvious applications in the customer service realm, too. In the cases where one is put in the position of handling complaints and other issues, gratitude is indeed a very useful tool. It can be something as strategic as the old ” killing them with kindness ,” technique, but it needn’t enter into that realm at all.

Defensiveness of any kind is very easy to read, and it sets up an equation where positive attitudes are out of the picture. Bringing back the thoughts of what one is grateful for, even in moments with customers who might be a little difficult, can turn a tense situation into a calm one. And calm situations are excellent moments to find ways of creating positive attitudes, with some very positive results.